She described her hair as "dry and frizzy" and said she had to keep cutting it because of the hair loss. Torres had been using DevaCurl since 2016 and quit after seeing the video. When she saw the video and read more and more stories, Torres told BuzzFeed News she realized "DevaCurl was the problem." "I remember crying every time not wanting to wash my hair because I knew how much hair I would lose," she wrote in the Facebook support group. Torres had thought she was having hormonal issues and even got blood work done because her hair kept falling out. When Nelkis Torres from Orlando saw Malik's video, she could immediately relate. She decided to speak out and make the video to help other curly-haired women who also may be experiencing issues. “I was so blinded by my love for DevaCurl. Still, it took Malik until last fall to seriously consider if DevaCurl could be the problem. Soon, her sister was complaining about an itchy scalp too. In early 2019, she gave her sister some of the products. According to Malik, her hair began falling out, and her scalp became itchy and flaky. Malik also told her followers how much she loved DevaCurl and said by 2017 she had the best hair of her life.īut in 2018, she started to notice a change in her hair. She said she thought that it was "the best hair line out there and I'm going to use this the rest of my life." Even though the products were expensive, Malik said by 2014 she was totally sold on the benefits. Malik told BuzzFeed News she had been a hardcore devotee of DevaCurl since 2013. Some of the women said they only realized what was happening to their hair after watching a video by Ayesha Malik, who runs a YouTube channel about curly hair tips and tricks.Īfter months of issues, Malik made a video called "Why I Stopped Using DevaCurl." The video has since been viewed more than 1 million times. "All of our formulas are subject to rigorous and thorough testing to ensure our products meet strict internal quality assurance standards and regulatory requirements before they reach the market," the spokesperson said. "We don’t speculate on why some people are attributing the challenges with their curls to our products," the company said.Ī spokesperson told BuzzFeed News DevaCurl is "conducting additional testing with an independent party." In an apparent response to the allegations, DevaCurl released a statement saying it had done testing and found "no safety issues with our products." They shared photos showing bald spots and flaky scalps they attributed to the use of the brand's products. Many women in the group said their curls became lifeless, misshapen, and dry after using DevaCurl. A Facebook group started by Stephanie Mero, a hairstylist in Florida who has been speaking out against the company since August 2019, has grown to nearly 30,000 members. The allegations against the Instagram-famous haircare brand have spread across the internet in recent weeks. Now, the company has said it's investigating and testing the products but still insists they're safe to use. Former devotees of the haircare brand DevaCurl said they have dealt with hair falling out, itchy and flaky scalps, and loss of curls using its products in recent months.
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